TCB #090_WE’RE STORY OBSESSED BECAUSE WE’VE LOST THE PLOT.

Everyone is trying to figure out what we're doing here, and why. There are a billion answers. A story is better than a material world of cold, dead facts. We know this. Brands know this. Come along.

8 POINTS EXPLORING STORY OBSESSION

Pictured below is the conclusion of “The Entrepreneur’s Journey” project I did with David Kilroy and Derrick Parker of the SSU Kricker Innovation Hub.

Thanks for the cool job guys.

1. BRIEF INTRODUCTORY THEORY:

SCIENCE GAVE US UNIMAGINABLE TECHNOLOGICAL POWER THAT WE SHOULD ALL BE THANKFUL FOR, BUT WE’VE SOMEHOW LOST TH…